The method of calculating breakeven point of a single product company has been discussed in the breakeven point analysis article. The mesopotamian gods and demons are presented and restored to the ancient knowledge and power for the modern luciferian ideology as defined by michael w. The breadth of a product mix shows the different kinds of product lines that firm carries. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. The products in unilever marketing mix has over 400 brands, which shows the tremendous strength of the brand in the fmcg sector. The complete range of products present within a company is known as the product mix. Hello friends i would like to informed you that as a customer of hindustan unilever limited i am very happy for its product by using it because quality of the product is amazing and also hul one of the fast moving consumer goods company which produce many types of product for consumers. Search and upload all types of hul brand product portfolio mix projects for mbas on.
This dimension of the product mix represents the extent to which the activities of the firm are diversified. Ppt marketing project report on lux soap powerpoint. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Pdf hindustan unilever limited a study on the marketing. Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Hindustan unilever limited hul is the indian subsidiary of unilever plc. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. As pureit is an in house product of hul, this aspect is void. None of the organizations wants to take the risk of being present in the market with a single product if a company has only a single product, than it is understood that the demand of the product is very high or the company does not have.
Product item a specific version of a product that can be designated as a distinct offering among an organizations products. In addition to learning general information about the product mix, youll also learn how some of. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Hul product mix unilever water purification free 30. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. Simply, it shows the number of items in the product line. This is a research report on hul brand product portfolio mix by k. To assess the product mix strategy used in consumer sources of data market. Supply chain management of hindustan unilever limited. Each of these product lines is intended to attract a specific customer.
The main objective of the project is to get the full knowledge of the products of the hul and to know their market. Hul product mix free download as powerpoint presentation. Huls journey began in 1933, when the company was incorporated and it celebrated its platinum jubilee in 2008. In the food and drinks category, they have products like walls, and magnum in their ice creams category, while in the drinks category, they have teas like. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. That is, the profit margin for a company like walmart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. March, 2009, corporates sharpen focus on rural markets, business line. Step up in personal products, offset by deflation in personal wash. Scribd is the worlds largest social reading and publishing site. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Product are distributed across the country through a network of 4 warehouses hul consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer hul consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. A product line refers to a unique product category or product brand a company offers. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. According to the american marketing association, marketing is a.
Analysis and design of flight vehicle structures bruhn pdf free download. The product strategy and mix in unilever marketing strategy can be explained as follows. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. John lewis a retail departmental store offers free five year guarantee on. Unilever has 4 major categories food, refreshment, personal care, home care and water purifier. Product mix the set of goods and services a company provides. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. Product line is a group of related products manufactured or marketed by a single company. Marketing mix of hindustan unilever marketing mixx.
The marketing mix of hindustan unilever or hul analyses one of the. Use this page to browse the list of all unilevers brands, see what brands are available in your country and link to more information about any of our brands on a local unilever website. Product mix of hul can be explained with the help of the above information. Unilever is a duallisted company consisting of unilever n. Hul nestle britannia pg combined dabur marico colgate gsk tata tea godrej cp 3. Other water purifiers in the market like swach, etc. Breakeven analysis with multiple products accounting. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Learn more about the product mix in the latest lecture from alanis business academy.
As of 2020, there are several marketing strategies like product service innovation, marketing investment, customer experience etc. Untraditionally thought to inlay include area where children were primary product users. Complete details on the products manufactured and sold by hindustan unilever ltd. Its products include foods, beverages, cleaning agents, personal care. A product mix is a group of everything a company sells. Marketing mix of hindustan unilever hul marketing mix. Product mix or product assortment refers to the number of product lines that an organisation offers to its customers.
Hul assignment a what is the product mix of hul as a. Hul along with these product it manufactured water purifier pureit the anglodutch company unilever owns a majority stake in hindustan unilever limited. Marketing mix of hindustan unilever hul marketing mix and 4 ps. There are different categories including foods, drinks, skincare and daily use products. However, the product line is a subset of the product mix. The marketing mix is a business instrument used in marketing and by marketers. Ch8 managing products, product lines, brands, packaging. Marketing mix of unilever unilever is an anglodutch multinational corporation that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Hindustan unilever limited a study on the marketing concept. Product mix, branding, packaging, labeling, warranties, customer service. Product mix and product line understanding product.
From this point of view, marketing is the sum of the marketing mix, from the traditional perspective. Product mix hul unilever personal hygiene products scribd. Hindustan unilever limited hul about company, products. The company claims to have by touched the lives of 700 million indians, looking after their nutrition, hygiene and personal care and making them feel good, look good and get more out of life. Product mix hul free download as powerpoint presentation. A multiproduct company means a company that sells two or more products. In any multi brand organizations, there are numerous products present. The product mix is the collection of products lines and individual products that a business offers. Rajesh dobra academic task no 1 academic task title. Thus the topic product mix of hul conceive an idea of different products of hul in the market. The constituents of marketing mix are said as marketing mix elements.
Hul is the market leader in indian products such as tea, soaps, detergents, as its products have become daily household name in india. Marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy. It has 7 subsidiaries namely hindustan unilever unilever australasia, unilever. In this article, i would explain the procedure of calculating breakeven point of a multi product company. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. Ppt on product mix of hul introduction product mix of hul and bru coffee their. Hindustan unilever limited hul, formerly known as hindustan lever. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra.
Managing product, product lines, brands, packaging 6 companys product strategy is defined along these four dimensions of product mix. The depth of the product mix refers to the number of variants of each product offered in the line. The product range of hindustan unilever is very wide and keeps on increasing almost every year. We make some of the best known brands in the world, and those brands are used by 2 billion people every day.
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